Goode Co. Carry-out Bag

Enhancing Your Retail Packaging Design with Viva Magenta

Viva Magenta
Image courtesy of Pantone

As we navigate 2023, the e-commerce and retail packaging design industry welcomes a striking and spirited color: Viva Magenta, Pantone’s Color of the Year. 

Viva Magenta is set to make a significant impact, transforming how brands approach their visual identity and connect with their customers.

With its powerful and fearless energy, Viva Magenta is primed to inspire creative expression, challenge conventional norms, and forge new pathways for businesses looking to stand out in a competitive market.

This vibrant color can strengthen your brand identity, reinforce your market position, and foster a sense of unity and inclusion that transcends borders and cultures. 

Immerse yourself in the world of Viva Magenta and seize the chance to create a bold and dynamic future for your brand and your e-commerce and retail packaging.

“Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

Viva Magenta via Pantone
Image courtesy of Pantone

VIVA MAGENTA: DEFINE YOUR BRAND WITH POWER AND PASSION

Viva Magenta, a shade descended from the red family, is deeply connected to nature yet versatile enough to make a powerful statement in both the physical and digital worlds. 

This inclusive color welcomes anyone and everyone with a rebellious spirit, bridging the gap between nature and technology. 

As Pantone puts it, “Because reds are advancing colors, they draw the eye and muscle out the colors surrounding them. Whether consumers are scrolling on their phones or browsing the aisles, tapping into the Color of the Year 2023 will ensure you stand out.”

The inherent power of red shades, such as Viva Magenta, captures attention and creates a lasting impression. 

Incorporating this daring and lively hue in your packaging design can help increase brand recognition and consumer interest. 

The eye-catching nature of Viva Magenta, in combination with its unique blend of warmth and coolness, makes it an ideal choice for brands seeking to make a bold statement in today’s visually saturated marketplace.

Viva Magenta via Pantone
Image courtesy of Pantone

SIGNIFICANCE OF PANTONE’S COLOR OF THE YEAR

Pantone’s Color of the Year tradition began in 2000 with “Cerulean Blue.” The tradition has since evolved into an influential annual event that shapes design trends and consumer preferences across various industries. 

The Pantone Color Institute, a specialized consulting service within Pantone, is responsible for forecasting global color trends and providing companies with expert guidance on incorporating colors into their products and visual identities.

This strategic partnership enables brands to harness the transformative potential of color in creating impactful and memorable designs.

"Through seasonal trend forecasts, color psychology, and color consulting, Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy."

The selection process for Pantone’s Color of the Year involves extensive research and exploration of various color influences. These sources of inspiration span a wide range of industries, cultural spheres, and the natural environment, which include:

  • Entertainment
  • Major sporting events
  • Art
  • Fashion
  • Design
  • Travel destinations
  • Emerging technologies
  • Novel materials
  • Innovative textures
  • Eco systems
  • Living creatures

Through careful analysis of these diverse influences, Pantone’s color experts distill the spirit of the times into a single, resonant hue that sets the tone for creative professionals worldwide.

5 WAYS TO INCORPORATE VIVA MAGENTA INTO YOUR RETAIL PACKAGING DESIGN

Now that you understand the impact and significance of Viva Magenta, it’s time to explore how you can integrate this bold shade into your packaging solutions. 

In this section, we’ll delve into five ways you can use Viva Magenta in your product packaging to enhance your brand’s visual identity and capture the attention of your consumers. 

Let’s discover the dynamic possibilities this vibrant color has to offer!

DEFINE YOUR RETAIL PACKAGING DESIGN WITH VIVA MAGENTA ACCENTS

This shade can be used as an accent color, giving the design a pop and complementing other design elements.

Image courtesy of DotYeti

ACCESSORIZE RETAIL PACKAGING SOLUTIONS WITH VIVA MAGENTA

Enhance your packaging with Viva Magenta handles, labels, ribbons, tissue paper, inside print, or inner lining.

Image courtesy of Lui

CREATE PACKAGING WITH A MONOCHROMATIC MAGENTA COLOR PALETTE

Unleash the power of Viva Magenta in your packaging design by creating a visually stunning monochromatic color palette. Use various tones and shades to add depth and personality to your product presentation.

Image courtesy of Alon Shabo

COMBINE VIVA MAGENTA WITH NEUTRALS

Viva Magenta can add depth to neutral shades of white and gray by achieving contrast and sophistication.

In a recent project, we used Viva Magenta to create old-fashioned western-style restaurant packaging for Goode Company. Check out the case study to view the beautiful end result: Goode Company Case Study.

Goode Co. Carry-out Bag
Image courtesy of Creative Retail Packaging

INJECT PERSONALITY AND CHARACTER

Viva Magenta breathes life into your packaging design, making your products stand out on the shelves.

Image courtesy of Creative Retail Packaging

USE VIVA MAGENTA IN SEASONAL PACKAGING

Viva Magenta promotes joy and optimism, making it a fitting choice for seasonal and holiday packaging as an alternative to classic red. 

To learn more about holiday packaging trends, read our blog article: Top 4 Holiday Retail Packaging Trends for 2023.

Image courtesy of Perishable News

EMBRACE THE POWER OF VIVA MAGENTA IN YOUR PACKAGING DESIGN

In essence, embracing Pantone’s Color of the Year 2023 can provide a strategic edge, enabling your brand to rise above the noise and establish a strong, memorable presence in the minds of consumers.

Viva Magenta’s ability to draw the eye and stand out among other colors makes it a strategic choice for e-commerce and retail companies looking to enhance their visual identity.

Ready to harness the power of Viva Magenta in your product’s packaging? Schedule a call with us today to discuss how we can implement Viva Magenta into a custom packaging design.

Our expert team will work closely with you to develop innovative, eye-catching packaging to ensure your products stand out in the competitive market.

Take advantage of the opportunity to make a bold statement with Pantone’s Color of the Year 2023. Contact us today to get started on your next packaging project.

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Image Courtesy: Kendra Scott