KNACK

Founded by Seattle tech maven Laura Jennings, Knack is an online startup born from the premise that gifting should be thoughtful, personalized and easy.  The e-commerce platform caters to the time-starved and tech savvy with custom made-to-order gifts. With over 1200 hand-selected, artisanal products to choose from, the possibilities are endless.

Knack approached CRP with the challenge to engineer a flexible packaging system that would offer both a premium unboxing experience and the capability to scale with their growing business.  Our collaboration resulted in a packaging program which accomplishes that and more.