Natural Decadence is an allergy friendly bakery and catering company, whose mission is to “please every palate” with their delicious gluten free baked goods. To accommodate the company’s growth, owners Rosa and Milia contacted CRP to develop a new brand identity and packaging design for their retail facing sub-brand Raised Gluten Free. Inspired by the owners’ lighthearted personality and artisanal approach to baking, CRP hand-illustrated a custom wordmark, developed brand guidelines, and designed a packaging system for two product lines. The end result is an identity system and packaging program that is smart, flexible, and embodies the cheerful, handcrafted roots of the Natural Decadence brand.
Logo & Brand Identity System
Product Extension Naming