About – Creative Retail Packaging

Who We Are

We are problem solvers, not order takers.

With over four decades of packaging experience guiding our development process, our team knows the industry inside-and-out. We pride ourselves in our “service with a smile” and the strategic approach we take in building packaging solutions that meet your business goals.

When it comes to packaging production, the “creative” in our name extends beyond aesthetics to take into account the entire spectrum of your business model, from operations to marketing. Combined, our tribal knowledge offers solutions that improve operational efficiencies, marketing opportunities, cost savings and brand engagement.

What to Expect

Our job is to present you with comprehensive options and narrow down solutions that fit your needs. From material selection to sourcing, manufacturing to logistics, we carry your project from inception to completion.

After we get the first order details ironed out, reorders are a breeze. Your dedicated account management team will keep track of all details and prompt you when we anticipate a reorder is on the horizon.

Sustainable Packaging Solutions

Creative Retail Packaging offers sustainable packaging solutions that are not only good for the environment, but fit your business goals. There’s never been a more opportune time to make your commitment to use sustainable products and manufacturing processes. We offer eco-friendly custom packaging solutions that are reusable, recyclable, and better for the environment. Our extensive factory list includes global certifications to fit your company standards.

Our Team

Kathy Bintz

CEO & Principal

HENRY FERTITTA

President & Principal

Aurora Salajan

General Manager

Steve Smith

VP Business Development

Michael Nass

VP Sales

Janet Massey

Sr. Account Executive

Ivy Rives

Sr. Account Manager

VALERIE MOORE

Art Director

JACQUELINE MARQUEZ

Sr. Account Manager

REBECCA SALAJAN

Sr. Accountant

Reggie Flowers

Logistics Manager

Norma Johnson

Associate Account Manager

Kristen Van Veen

Marketing Director

Kind Words from our Clients

"...A UNICORN." Creative Retail Packaging is a unicorn. From new packaging experiences to improving operational efficiencies, they do it all.

Jory BenerofeVP, Creative Strategy | Vineyard Vines

"...COMMITTED TO FINDING SOLUTIONS TO DIFFICULT CHALLENGES..." CRP has been a critical partner in the development and execution of the Kalla brand. The entire team has been wonderful to work with and committed to finding solutions to difficult challenges. Their dedication, from the conception of the brand, has been impressive and truly appreciated. Our packaging is obviously an essential part of our brand experience, and their expertise in this field has been crucial to the evolution and success of Kalla.”

Hani YassinVP & General Manager | Provide Commerce

"...A RELIABLE, TRUSTWORTHY PARTNER ON ANY SPECIAL PROJECT." From a project management perspective, my experience working with CRP has been professional, courteous, on-schedule, and efficient. They are able to take complex direction and deliver creative results under compressed retail timelines, which is a very hard thing to find. They have become almost like an extension of our internal team at Sur La Table, and are a reliable, trustworthy partner on any special project.”

Karen KellerDirector of Production | Sur La Table

"...WITHOUT A DOUBT, A LOVED AND INTEGRAL PART OF OUR BRAND AND COMPANY..." Working with CRP has been flawless in design, process and delivery. They are without a doubt, a loved and integral part of our brand and company. CRP has listened intently to my aesthetic design goals, and together we have gone down many paths where ultimately, they were able to harmoniously unite ‘earthy’ and ‘high end’ into a brand that guests respond to in the way I set out to do.”

Autumn MartinFounder & Owner | Hot Cakes

"...PLAYED A VITAL ROLE IN SOLVING THE PACKAGING CHALLENGES I FACED..." When I first visited CRP, I knew I had a product with potential. After meeting with them, I realized that potential was even greater than I imagined. I wanted Simple & Crisp to be something that people are proud to buy and serve—so much so, that they would feel comfortable putting the package on their table as they entertained. The process of taking the dielines CRP had drawn and making prototypes out of them played a vital role in solving the packaging challenges I faced. The crisps look beautiful in the packaging, and I am very pleased with the end result.”

Jane YuanChief Pairing Purveyor, Founder & Owner | Simple & Crisp