Esthetician and salon owner April Bartlett saw an opportunity to reinvent a product that hadn’t been touched in decades: the wax warmer.

With a prototype in hand, she partnered with CRP to develop a packaging solution for The Mella: a new generation wax warmer and mobile app for salons. Unlike the warmers of the past, The Mella features a sleek intelligent design; it’s easy to clean, customizable, and safer to use. The branding and packaging needed to convey these benefits quickly and concisely in order to educate and attract customers.

Our first video case study features startup founder April Bartlett and the CRP Design Studio Team. Inspired by our client’s dream to spark innovation in the salon and spa industry, we created a fresh modern brand identity, website, and packaging. We believe when passion and purpose are shared…that’s when the magic happens.

Image Courtesy: Kendra Scott