Retail Packaging

Authenticity, trust, and innovation are what make a brand last through the generations. Coach has been known around the world as one of the greatest sources for American leather goods, designing products that are equal parts thoughtful and timeless. In celebrating the 75th anniversary, the Coach 1941 collection honors values that are at the heart of the brand: quality materials, creativity, and craftsmanship. Such a collection is deserving of packaging which mirrors these values. CRP approached this challenge by upgrading the brand’s jewelry boxes and 1941 collection dust bags. Minimalist design paired with high quality materials are what bring this program together in showcasing the 75-year dedication Coach has made toward modern luxury.


Packaging Procurement

Sampling and Prototyping

Custom Material Selection and Development

Strategic Sourcing, Purchasing, and Production