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Reese Witherspoon founded Draper James as a tribute to her Southern lineage. Inspired by her grandparents, Dorothea Draper and William James Witherspoon, Reese channeled their teachings about the essence of Southern elegance into the Draper James brand.
The lessons Reese learned on decorum, pride in one’s home, community spirit, and the age-old tradition of warm hospitality are the pillars upon which Draper James stands.
With these principles in place, Draper James wanted to align with a strategic packaging partner that delivers quality customer service and sustainable packaging solutions like paper shopping bags, gift boxes, and gift bags.
As fate would have it, a shopping experience at Draper James by a CRP team member led to an invaluable partnership.
Read on to find out more.
Draper James’s existing shopping bags were made with coated paper and a matte lamination. Unfortunately, the combination of these materials made the bag difficult to recycle.
The team at Draper James envisioned a custom packaging solution that was recyclable, visually stunning, and made with sustainable materials.
With these challenges at hand, Draper James chose CRP as their partner to guide them forward in their packaging transformation.
CRP introduced a white kraft paper shopping bag (without lamination) with 40% post-consumer waste (PCW) content to replace the former matte laminated bag. The top boards, essential for structural stability, were also made with 100% recycled content.
The bottom board, which provides the foundational support to retail packages, incorporates recycled content from post-industrial waste, typically between 10% to 35%.
Throughout the project, CRP’s unique blend of clear communication and operational synergy ensured a strong collaboration and a successful project for Draper James.
Draper James unveiled three distinct retail bag designs crafted with precision and aesthetic brilliance. Collaborations on details like the presence of stripes inside the shoppers or printing on the bottom board culminated in decisions that enhanced brand value.
Furthermore, CRP produced a bag and box for gift items to enrich the gift-giving experience of Draper James’ customers.
CRP’s production expertise enabled flawless color matching of substrates across materials, precise positioning of design elements, and elevating their brand’s identity with sustainable packaging.
Customers now experience a harmonious blend of colors, seamless transitions between varying materials, and an alignment of design elements—echoing Draper James’ dedication to consistent branding.
Discover how CRP can revolutionize your brand’s packaging with sustainable materials and design elegance. Reach out today!
Paper Shopping Bags
Custom Gift Boxes
Custom Gift Bags
Monday – Friday
8:30am – 5:30pm
13810 Hollister Rd., Suite 150
Houston, TX 77086
P. 800.324.2247
ATLANTA, GA
P. 203.247.2214
CHICAGO, IL
P. 832.922.6347
