Design of SimpleCrisp product packaging, highlighting Creative Retail Packaging's branding and design talents

SIMPLE & CRISP

SPECIALTY FOODS PACKAGING

Founder and “Chief Pairing Purveyor” Jane Yuan developed Simple & Crisp with the desire to offer healthier options to entertain guests, as well as satisfy different dietary needs. Starting with her passion for mid-century geometric design, Jane and CRP worked together to develop her brand identity, website, and custom packaging using sophisticated and intelligent design. Through use of vibrant color and bold shape language, the branding and packaging design highlight her naturally beautiful product in a distinguishable and ownable manner.

DELIVERABLES

Concept Development

Structural Design

Packaging Design

Marketing Collateral

Graphic Design

Research & Development

Program Management and Coordination

Strategic Sourcing, Purchasing, and Production