Esthetician and salon owner April Bartlett saw an opportunity to reinvent a product that hadn’t been touched in decades.
With a prototype in hand, she partnered with CRP to develop a solution for The Mella: a new generation wax warmer and mobile app for salons. Unlike the warmers of the past, The Mella features a sleek intelligent design; it’s easy to clean, customizable, and safer to use. The packaging needed to convey these benefits quickly and concisely in order to educate and attract customers.
CRP brought her vision for a modern, sophisticated, and fresh brand to life through the creation of a packaging system.
The packaging offers an unparalleled unboxing experience, integrating structural and graphic design. Using a sleeve and tray construction, the packaging engages the customer in a quirky introduction through minimal graphics and tone of voice. Inside, the quick start guide is presented in a cleverly constructed topper, which protects the product housed below.
The resulting custom packaging design work delivers on the mission — to spark innovation in the industry and set a new standard for salon and spa equipment.
Packaging Structural Design
Packaging Graphic Design