The Challenge:
Esthetician and salon owner April Bartlett saw an opportunity to reinvent a product that hadn’t been touched in decades.
With a prototype in hand, she partnered with Creative Retail Packaging to develop a solution for The Mella: a new generation wax warmer and mobile app for salons. Unlike the warmers of the past, The Mella is easy to clean, customizable, and safer to use. The packaging needed to convey these benefits quickly and concisely in order to educate and attract customers.
The Solution:
Creative Retail Packaging brought her vision for a modern, sophisticated, and fresh brand to life through the creation of a packaging system.
The packaging offers an unparalleled unboxing experience, integrating structural and graphic elements. Using a sleeve and tray construction, the packaging engages the customer in a quirky introduction through minimal graphics and tone of voice. Inside, the quick start guide is presented in a cleverly constructed topper, which protects the product housed below.
The Results:
The resulting custom packaging delivers on the mission — to spark innovation in the industry and set a new standard for salon and spa equipment.
Product Renderings
Packaging Production
Monday – Friday
8:30am – 5:30pm
13810 Hollister Rd., Suite 150
Houston, TX 77086
P. 800.324.2247
ATLANTA, GA
P. 203.247.2214
CHICAGO, IL
P. 832.922.6347
