Celebrity-owned Restaurants and Custom Food Packaging Trends
In today’s culture, celebrities set the bar on trends. Whether it’s fashion, fragrance or custom food packaging, the concepts they champion are buzz-worthy, to say the least. They are always eager to express themselves beyond their established fields. After all, these celebrities understand the importance of establishing deeper connections with their audiences and remaining in the public memories.
With that in mind, it’s no surprise that celebrity-owned restaurants are gaining mainstream momentum. These restaurants help fans to connect with their favorite celebrities in a new way. They offer not only delicious food but also a chance to experience a part of the celebrity’s personality and taste in design. Whether you’re a fan of burgers, sushi, or Italian cuisine, there’s a celebrity-owned restaurant out there for you. This post explores four popular celebrity-owned restaurants and the custom food packaging trends they’re setting.
CELEBRITY-INSPIRED RESTAURANT PACKAGING TRENDS
While every celebrity-owned restaurant promotes a particular cuisine and has introduced new tastes, they have also influenced packaging trends. These restaurant food packaging trends are now widely embraced by many restaurants. Here are a few packaging trends inspired by celebrities and their restaurants.
1. LUXURY CUSTOMIZABLE PACKAGING
Custom food packaging supplies help restaurants personalize customer experiences and provide memorable first impressions to customers. Luxury customizable packaging sparks a diner’s memory of the food and service.
The famous Nobu restaurant, owned by Robert DiNiro and Nobu Matsuhisa, is known for its fusion cuisine, blending Japanese dishes with Peruvian ingredients. The first Nobu restaurant was opened in New York in 1994.
Today, they are present in 30 global locations. The restaurant offers outstanding dining experiences and food delivery packaging carry-out bags, which may be as memorable as these experiences. With a heavy paper stock, hand-tied rope handle, and a gold hot-stamped logo, this bag is almost like a gift bag for food.
2. SUSTAINABLE PACKAGING
Nowadays, diners are becoming conscious of restaurant food packaging due to increasing environmental awareness.
True Food Kitchen, a health-focused restaurant backed by Oprah Winfrey and owned by Dr. Andrew Weil, serves innovative and healthy dishes featuring seasonal and sustainable ingredients.
Staying true to its healthy roots, the restaurant uses eco-friendly packaging, compostable bowls and utensils made from plant-based materials, and take-away bags made of brown Kraft paper or recyclable materials.
Chip & Joanna Gaines, the Texas power couple behind the show “Fixer Upper,” have several restaurant concepts associated with their Magnolia brand in Waco, TX. Each concept features packaging that is simple, sustainable, and made from natural materials. It’s perfect for their restaurants, centered on craftsmanship and the spirit of a wholesome community.
3. Unique shapes and designs
Like any other business, celebrity-owned restaurants also understand the importance of creating restaurant food packaging that stands out above the rest and generates a wow factor in diners.
Flavortown Kitchen, owned by celebrity chef Guy Fieri, is a delivery-only restaurant that serves typical American bites like Bourbon Brown Sugar BBQ Wings and Mac N Cheese burgers.
The restaurant chain uses custom-printed food packaging with bold graphics and playful illustrations. Using this type of creative packaging helps generate excitement around the “arrival” of a customer’s food while also maintaining alignment with Guy Fieri’s personal brand.
4. Brand visibility meets functionality
Wahlburgers, owned by the Wahlberg Brothers – Paul, Donnie, and Mark is a casual restaurant and bar chain serving hamburgers, sandwiches, hot dogs, salads, desserts, cocktails, and merchandise.
The restaurant offers their customers a range of food packaging options, including custom-printed paper bags, takeout containers, reusable tote bags, and merchandise packaging. They incorporate their brand name and colors on these custom food packaging supplies, ensuring each piece serves a purpose in their catering or carry-out experience.
Needless to say, these celebrity-owned restaurants have given rise to creative and innovative restaurant packaging that can be seen as souvenirs rather than something to be discarded. These restaurants also enjoy increased marketing exposure from user-generated content when customers share images of their dining experience.
If you’re looking to enhance your restaurant’s dining experience, Creative Retail Packaging can help. We can create food packaging that aligns with your brand and connects with your customers on an emotional level. Get started today by scheduling a call with our team. We look forward to helping you build a packaging program ready for the limelight.