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Holiday Packaging Trends for 2024

Holiday Packaging Trends for 2024

Make It a Season Your Customers Will Never Forget

Believe it or not, now is the time to start planning your 2024 holiday packaging, especially when unforeseeable supply chain disruptions or packaging material shortages can occur.

During the holiday season, custom packaging plays a crucial role in capturing consumer attention. 

It draws people to your brand, creates memorable first impressions on store shelves, or provides an opportunity for creative online displays.

According to Exploding Topics, American consumers spend an average of $997.73 on holiday gifts and festivity items. 

That’s why it’s essential to start thinking about your holiday-themed packaging now. 

Seasonal custom packaging evokes a sense of festivity, makes your products more appealing as gifts, and helps increase sales. 

In this article, we’ll explore some of the exciting holiday packaging trends this year will bring us so you can capitalize on the biggest buying season.

1) Go Green During the Holidays with Sustainable Packaging

The holiday season brings a surge in packaging waste. This is especially true for e-commerce packaging and shipping boxes used for online shopping.

Waste management studies in Los Angeles highlight a post-Christmas spike in shipping materials waste, with a striking contrast between December 2022 and January 2023.

Cardboard waste jumped from 2.04 tons to 16.42 tons, as reported by Los Angeles Sanitation & Environment. And that was just in Los Angeles.

This rise in waste underscores the importance of sustainable packaging

Recyclable, compostable, biodegradable, or reusable packaging materials help mitigate the environmental impact by reducing landfill waste. 

But the best part is that sustainable packaging resonates with eco-conscious customers. 

It aligns with their values for responsible consumerism and builds loyalty towards your brand.

Sur La Table's holiday bags use 80% post-consumer waste. Designed and produced by Creative Retail Packaging..

The Growing Consumer Demand for Sustainable Packaging

According to McKinsey, nearly 40% of consumers report that the environmental implications of a product’s packaging play a crucial role in their buying decisions.

Eco-friendly packaging aligns with the growing environmental awareness and allows individuals to celebrate the holidays without compromising their values. 

It also resonates with the spirit of giving, as choosing environmentally responsible options gives the planet the respect it deserves.

Innovative Sustainable Packaging Solutions for the Holidays

Many companies are developing other innovative packaging solutions. 

For example, Amazon is taking a proactive approach to its shipping practices by ensuring products are certified for safe shipping without needing extra boxes, envelopes, mailers, or bags. 

This strategy could reduce the use of shipping boxes and other types of e-commerce packaging during the holiday season. 

It can streamline holiday shipping while supporting sustainability and decreasing unnecessary packaging materials for holiday purchases.

2) Enhance Customer Experiences with Personalized and Customized Holiday Packaging

A customized crossword puzzle offers an easy option for personalized gift packaging. Image courtesy of somethingturquoise.com

In a season crowded with generic offerings, personalized holiday packaging uses sophisticated methods to enhance the customer experience. 

This can include exclusive designs, interactive elements, or unique textures applied to the packaging to create a tactile experience.

On the other hand, customized holiday packaging can reflect the festive spirit by designing and shaping packaging to fit specific brand or product requirements, including the choice of materials, size, and graphics.

The rise of personalized and customized packaging helps your brand build stronger customer connections through tailored experiences. 

But more importantly, it makes the gifts your customers give to their loved ones more thoughtful and unique.

Here are three ways to incorporate this trend to help your brand create a memorable customer experience.

Offer Customizable Options for Businesses and Consumers

During the holiday season, the exchange of gifts doesn’t happen just between people. 

Many businesses exchange corporate gifts to present a professional and thoughtful image. 

This personal touch can strengthen business relationships, show attention to detail, and display care during client interactions.

For consumers, customizable holiday packaging enhances the buying experience by providing a sense of individuality and exclusivity. 

The personalized aspect can make the item feel more tailored to their preferences or needs.

Catering to both markets expands your customer base, potentially leading to increased revenue, customer satisfaction, and brand loyalty.

Knack E-Commerce Packaging
Customizable gifting from Knack allows customers to mix and match their own personalized gift boxes. Packaging designed by Creative Retail Packaging.

Develop Platforms for Consumer-Driven DIY Customization

Providing consumers with tools and platforms to customize their holiday packaging enhances customer engagement. 

The ability to personalize packaging makes the shopping experience more interactive and enjoyable. 

This level of user-led customization can increase customer satisfaction, as their gifts feel more tailored and thoughtful. 

Offering these tools can encourage consumers to return to a service that allows them to express their creativity and personal touch.

3) Incorporate Trending Holiday Motifs in Your Packaging Designs

In 2024, consumers will be drawn to holiday packaging that offers a rich, immersive experience that reflects their personal tastes and values. 

This year’s trends show a preference for designs that evoke nostalgia, playfulness, and warmth, catering to both maximalist and minimalist sensibilities. 

Brands can capture the festive spirit by integrating elements that resonate deeply with consumer emotions through bold, intricate designs or sleek, understated elegance.

Below are some creative approaches to help you stand out from the crowd during the holiday season.

Tiffany & Co.'s whimsical designs evoke surprise and delight for holiday gifting. Image courtesy of Tiffany & Co.

Maximalist Holiday Packaging Design Ideas for 2024

  • Throw it back to the 90s: With 90s nostalgia reigning true this year, consider integrating vintage or retro 90s styles, like DIY holiday decorations, colorful Christmas lights, and ugly sweater designs. 
  • Playfulness: Use whimsical elements such as quirky illustrations using bright, unexpected colors. Think outside the box for new versions of old classics. This can be done through patterning, illustration style, color palette, or typography.
  • Festive Maximalism: Employ embellished interpretations of symbols that represent the festivities and traditions of the season, such as uniquely designed wreaths, twinkly lights, mistletoe-inspired moments, or ice skating around a stylized Christmas tree. 
  • Warmth and Comfort: Integrate motifs that symbolize comfort and warmth, like a cozy fireplace or a simple hot cocoa mug, to evoke a cozy holiday atmosphere.
Gucci's 90s-inspired gift boxes buck tradition with unexpected colors and patterns. Image courtesy of Gucci.

Minimalist Holiday Packaging Design Ideas for 2024

  • Geometric Shapes: Incorporate simple geometric shapes, such as triangles to represent trees or stars, to add a holiday touch in a modern way.
  • Modern Typography: Opt for contemporary font styles that communicate holiday messages in a straightforward yet stylish manner.
  • Subtle Colors: To give holiday packaging a sophisticated and modern twist, opt for a tone-on-tone approach to your holiday packaging palette.
  • Minimalist Imagery: Incorporate iconic holiday images, like a single snowflake or a stylized tree, to maintain a festive feel without overwhelming the design.
Tone-on-tone holiday packaging elements provide a level of minimalist sophistication. Image courtesy of Yves Saint Laurent.

Start Planning Now for the 2024 Holiday Season

As we look ahead to the 2024 holiday season, the importance of early planning for holiday packaging cannot be overstated. 

This is where CRP can provide invaluable guidance. 

Our expertise in sustainable packaging and custom solutions makes us an ideal partner for brands seeking to stay ahead in the competitive holiday season.

Several of our clients are already preparing for next year. 

So, now is the optimal time to start planning your holiday packaging program to ensure you have a seamless logistics process in place.

Get in touch with us today. Let us help your brand set trends in the world of packaging this holiday season.